Thursday, January 15, 2009

Johnny cupcakes vs. Pastry's

So recently i have gotten into this clothing line called Johnny cupcakes where the line consist on such themes as cupcakes and pastries which seems quite cool; what drew me to this line was that the clothes are simple yet cute and not over the top and has such cute slogans such as make cupcakes not war. What i liked the most was basically the story behind it and how he tried to make his line of clothing well known, but as i have noticed is that he has came into conflict with another clothing line which you may all know called Pastries which is founded by the daughters of Rev run and there line also consist of the same theme. But as Johnny cupcakes has pointed out there has been a very similiar resemblence between the two lines.

Photobucket
"Randomly putting baked items on t-shirts and having an entire brand revolve around it is free for anyone to do. I don't own food. However, I did indeed start this brand of mine 8 years ago, having it's main focus be revolved around cupcakes and anything associated with it. In the independent t-shirt industry, I believe I was the first person to go all out with this cupcake / baking motif. I've made a tremendous amount of sacrifices and risks to make it the homegrown, family run, fun, limited business that it is, since I dropped out of high school and sold my t-shirts out of my rusty car. With my brands main focus on my customers and their experience, I think I've been doing a pretty swell job at it.

Photobucket

Last Spring I was alerted by a customer who happened to work at a popular mall sportswear store. This customer of mine caught a glimpse of his manager’s catalog which had various items that were being released in the near future at all of their mall locations. One of the items in this companies catalog was a "Make Pastry Not War" t-shirt. Not only was it a very similar slogan, but it had the same EXACT placement, font, EVEN A CUPCAKE in the center of the t-shirt. This was no coincidence. Weeks later my inbox was flooded with furious Johnny Cupcakes customers who saw this same catalog with the 'Pastry' design in it. I could of made a big deal about it online, making everyone else aware of it. Instead, I decided not to be a cry baby and post it all over the internet, so I sought out a different route. I decided to contact my trademark attorney, who then contacted the owners of Pastry / Pastry Kicks. We got in touch with the President of a certain mall chain-store who ended up declining the order of all 'Make Pastry Not War' t-shirts.
" - Johnny cupcakes

Photobucket
"
The thing that baffles me, is why would two girls who're famous via MTV, have to stoop so low to create such similar items, never mind brand? Maybe they're both really great girls who happened to hire some not-so-great designers? I'm not sure what the case is, but I do know that this should be brought to everyone's attention. "
Photobucket
and what's so nice about him is that he's keeping his cool about everything and all he's ask is for some support so if you real helping him let it be known what pastry's is doing is wrong then contact them at the links below.
help@​pastr​ykick​s.​com
hr@​adjmi​-​appar​el.​com 

4 comments:

  1. didnt even know that lols i knew of the name brand "johnny cupcakes" due to my sister a year ago :] but them girls were very whack for doing that..

    ReplyDelete
  2. thats very unprofessional and tacky

    ReplyDelete